Fashion Profile Analysis - Nina Garcia Appointed Editor-in-Chief at Elle
The Colombian born, Nina Garcia, the current creative director of Marie Claire, has just been announced as the new editor-in-chief of Elle, taking over the role on Sep 18, 2017 replacing current editor-in-chief Roberta Myers. Nina Garcia, once Fashion director for Elle has again returned to Elle but this time, in a much bigger role.
When asked about Nina Garcia, David Carey, president of Hearst Magazines said “Nina embodies all the qualities of a modern editor-in-chief,” “She’s an important authority in fashion, respected by her peers for her personal style, her ability to spot talent and her deep relationships across the industry. She’s also known to millions around the world for her role on 'Project Runway' and the dynamic, behind-the-scenes life she shares with 4.5 million engaged followers on social media.” With such a statement about Garcia, we cannot but admire and respect her qualifications as editor-in-chief.
Nina Garcia is an elite in the fashion industry. Nina has been a well-respected judge on the popular show “Project Runway” since 2004. As Fashion prints are slowly becoming obsolete comparing so social media, Nina caught on fast, currently Nina has over 400,000 followers on Instagram making her one of the top fashion editors on Instagram. Chief Content Director of Elle, Joanna Coles said “She understands the multi-platform world and embraced it early on, becoming one of fashion’s first social media influencers with the largest following of any editor-in-chief.”
From the ample amount of support coming from her peers, Nina Garcia proves to beyond suitable for the role of editor-in-chief. Her style, knowledge and career has proven to be of a success and under her leadership, Elle will surely thrive.
“Elle is close to my heart, and this is a very special homecoming,” said Garcia in a statement. “This is Elle’s moment to be out in front, inspiring and informing readers in every area. Fashion and beauty are at Elle’s core, as are culture, politics, health and new media.”
With statement such as this above coming from Garcia, she appears very confident and ready to take on the role and the fashion world is excited to see how Elle develops under Garcia’s influence.
Works Cited:
Fernandez, Chantal. “Nina Garcia Appointed Editor-in-Chief at Elle” Business of Fashion 12 Sep, 2017. https://www.businessoffashion.com/articles/news-analysis/nina-garcia-appointed-editor-in-chief-at-elle
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